Market Segmentation paper-35 total points(refer to chapter 9 in the text/power point)Review of your product through the lens of this paper. What is the product, the price point, thedistribution method, etc.(5 points)Step 3: Evaluate the attractiveness of the various segments. Is the segment identifiable, substantial,reachable, responsive, and profitable (This should include a chart of the potential customer base and theprofitability)? What is the size of your potential target market(s)? Use research to bolster your numbers.(5 points).
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