Company: StarbucksMarket: AmericanProblem: sales are stagnant as revenue increases same consumers buying drinks, competition among other brandsStrategy: introduce new products, pop up locations/events, cost efficiency (reduce cost to reduce price)Issue Statement: state the problem occurring and how their current strategy is lackingAnalysis: analyzing potential solutions ***state the strategies here with research and reasoning behind each, brainstorming different options (research)Solution 1: introduce new productsSolution 2: Cost efficiencySolution 3: Pop up eventsIn this paper, please focus on two parts: issue statement and analysisUnited States related problems of Starbucks:https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-strugglinghttps://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.htmlhttps://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costsAbout starbucks plans to compete with Coffeehouse competition in US:https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247aSWOT analysis of Starbucks:https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/Possible topics to relate strategy back to:Porters five forcesMission and strategyFirm profitabilityMacro environment forces (global, sociocultural, demographic, technological, economic, political)Internal analysisThe value chainResources and capabilitiesSWOT analysisCompetitive advantageBusiness strategy/corporate strategy/international strategySome related links:United States related problems of Starbucks:https://www.restaurantbusinessonline.com/financing/why-starbucks-suddenly-strugglinghttps://www.inc.com/chris-matyszczyk/starbucks-has-a-major-problem-it-may-have-just-made-it-worse.htmlhttps://www.businessinsider.com/starbucks-traffic-problem-not-yet-solved-2019-4https://www.scmp.com/tech/start-ups/article/2161529/how-chinese-tea-drink-brand-heytea-saves-millions-marketing-costsAbout starbucks plans to compete with Coffeehouse competition in US:https://www.forbes.com/sites/andriacheng/2019/01/25/how-starbucks-plans-to-roast-its-coffeehouse-competition/#6d2ff27a247aSWOT analysis of Starbucks:https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/.
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