customer-view-and-media-mix-4-1

Assignment # 4 … The directions are on the spreadsheet (attached)The CEO has set a goal for 2019 to grow top line revenues 15%.Year ending 2019 customer file metrics provided on Spreadsheet.Provide a scenario that meets the target.Provide actions that support your plan. For example, if your plan increases rebuy rate of lapsed buyers provide a plausible idea how you will do it.Part 2 – Media plan recommendation (see spreadsheet for instruction). Need to1) Calculate cost per acquisition for each channel2) calculate discounted CLV (subsequent profit per customer)3) Analyze results and propose a budget for upcoming year. Include rationale..