Read the article ?How Barbie Lost her Groove,? by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
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? Explain why Mattel?s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed
? Explain and comment on any factors related to organizational culture and innovation within Mattel?s setting that might have influenced the company to move in a more positive directions.
Explanation & Answer
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