Social Media Marketing Strategy Paper
Since the introduction of the social media, many companies are increasingly using them as platforms to get to their customers (to market their products and/or services as well as to understand customers? sentiments).Social Media Marketing Strategy Paper The following analysis details one of those organization?s uses of social medial in marketing.
Organization: JetBlue Airways Corporation
Company Description
This company was incorporated in 1998 as a passenger carrier company (Hall, 2012). It provides transportation services across United States, Latin America and the Caribbean where it operates different types of aircrafts (as well as airbus). It has domestic, Caribbean and Latin America segment (Hall, 2012).Social Media Marketing Strategy Paper
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Company?s Brand and Activities
It operates different types of aircrafts such as airbus A32, airbus A320 and Embraer E190 (Hall, 2012). In addition it provides a premium transcontinental product referred to as Mint which involved 16 fully-lie flat-seats in December 2016 four of which could provide a private door service to passengers (Hall, 2012). There is also provision of a Fly-Fi in-flight Internet service in its airbus fleet (Hall, 2012). Its customers can buy their air tickets in either of its open forms: Blue Plus, Blue and Blue Flex (Hall, 2012). It targets leisure travel segment and low cost business travel segment (Hall, 2012).
Social Media Activities across Different Social Media Platforms
JetBlue is a reputable organization which has made enormous success in building a better relationship with its customers through social media. The different platforms used include:
YouTube
Where it posts various marketing videos and engages in various micro blogging which are met and viewed by a wide range of followers (Winter, 2017).Social Media Marketing Strategy Paper
Face book
The company uses face book in marketing by making various video and photos posts as well as doing various descriptions of its products and/services (Winter, 2017).
The company enjoys a wide range of follower who makes an interactive session to company?s marketing videos and animations posts (Winter, 2017).
Company Reach
YouTube
As of 15th February 2018, the company had a daily average you tube viewers of 3,799 (Miller, Washington & Miller, 2016). The company had 16,826,979 views as at the same date and 21,436 subscribers (Miller, Washington & Miller, 2016).
Face book
As at march 2017, the company had 5,300,000 face book funs. The number increases steadily on daily basis (Miller, Washington & Miller, 2016).Social Media Marketing Strategy Paper
The company has about more than 2.13 million followers on twitter where it receives new ones a daily basis. Several tweets are exchanged on the media platform where several likes from its tweets are received on daily basis (Miller, Washington & Miller, 2016).
Company Posts
The company is on spot on posts and has a social media team whose work is to ensure followers and subscribers receive as many posts as possible.
As of 15th February 2018, the company had a daily average you tube viewers of 3, 799 (Fouts, 2009). The number increases significantly every day, similar to new subscribers who add up to 12 in average every day (Fouts, 2009)..
Besides, at July 2014, the average number of tweets were between 2500-2600 where the face book as at October the same year amounted to 979.5K (Fouts, 2009)..
Response Time to User Account
The company takes approximately one hour or less to respond to user comments across all social media.Social Media Marketing Strategy Paper
Company?s Sentiments Analysis
The company?s receives both positive and negative sentiments where which averages to 53.5% and 46.5% respectively (Talkwarker, 2016).
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Conclusion
JetBlue is ranked as one of the most efficient company in use of social media to market and respond to customer?s comments. Consequently, the efforts have borne enormous fruits.
References
Talkwarker, (2016). Social media analytics for Jet Blue.Social Media Marketing Strategy Paper
https://www.talkwalker.com/industry-research/airlines/jet-blue-social-media-analytics
Winter, (2017). Case Study 1.1: JetBlue Uses Social Media to Connect with Customers
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https://ccs.instructure.com/courses/1396406/pages/case-study-1-dot-1-jetblue-uses- social-media-to-connect-with-customers
HALL, J. (2012). JET BLUE. Outdoor Life, 219(8), 30-31.
Miller, R. K., Washington, K. D., & Richard K. Miller &, A. (2016). Consumer Marketing 2016- 2017. Loganville, GA: Richard K. Miller & Associates.
Fouts, J. (2009). Social Media Success! : Practical Advice and Real-world Examples for Social Media Engagement. Cupertino, CA: Happy About.Social Media Marketing Strategy Paper
