The following questions are to be addressed in the case analysis:1. What is your assessment of Ryanairs launch strategy?2. How do you expect Aer Lingus and British Airways to respond? Why?3. How costly would it be for Aer Lingus and British Airways to retaliate against Ryanairs launch rather than accommodate it?4. Can the Ryan brothers make money at the Irish Pound rate fare (IR 98) they propose?this website
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