it is best to come up with a few primary hypotheses to test and then be creative about developing several more. These IHs form the basis of the analytical tests the team will use in later phases and serve as the foundation for the findings in Phase 5. Hypothesis testing from a statistical perspective is covered in greater detail in Chapter 3
2.2.6 Developing Initial Hypotheses Developing a set of IHs is a key facet of the discovery phase. This step involves forming ideas that the team can test with data. Generally
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